digital publishing

What is digital publishing?

Digital publishing also knows as electronic publishing or e-publishing,

Is any type of publishing that involves disseminating information or

Entertainment by digital means. That’s a pretty broad definition

And isn’t necessary limited to the web.

What are digital platforms?

A digital platform refers to the software or hardware of a site. For example, Facebook is a digital platform. twitter is a digital platform.  Pretty much any marketing campaign or branding these days includes digital platforms. But campaigns and branding focus on the content, and how you use the platforms.

Advantages of digital publishing

Electronic documents can contain live links: This is one of the primary advantages of electronic publishing beyond the cost savings, allowing readers to drill down to more detailed information on important topics.

Electronic documents can be available to everyone who needs them instantly, regardless of the users' physical locations worldwide. Not only are electronic documents available at all corporate offices as soon as they are published, they are also available to authorized readers who are out of the office, including outside sales and support personnel and traveling executives.

Disadvantages of digital publishing

 Easily pirated

 Cannot be signed/autographed, thus losing this small but sentimental secondary market of autographed books and book signings

Text can be digitally re-sized, thus losing large print edition market

Cheaper price (but better royalty split)

 Harder to loan to friends--a counterintuitive point, but a friend loaning a book is excellent word of mouth, arguably the best marketing a book has

Potentially cannibalizes future paperback sales when released alongside hardcover publication (hard to prove this)